+ Krispy Kreme International
Krispy Kreme expanded their iconic brand into several countries outside of the United States. In an effort to lend some continuity to the retail environments, Krispy Kreme engaged LAMBERT to develop a series of environmental standards for the use of their franchisees around the globe. As many of the locations occupy existing space in storefronts, malls or urban locations, the initial concentration was on the interior customer-focused spaces.
As these concepts are to be implemented in locations as varied as Asia, Europe and the Middle East, careful consideration was given to colors, materials, textures and overall design elements such that the appeal would be universal.
Graphics and branding were integrated into the overall design. A series of 3-dimensional photo realistic renderings were developed to convey the overall look of each design element, and material finish boards were developed to give a basis for material selection that may vary by geographic locale.
Durability of finishes was emphasized as the environments vary (hot, humid, sandy, snowy, etc.). Based on the success of the interiors portion of this project, LAMBERT has now been engaged to expand this exercise to the exterior image. This effort is in the initial stages of development.