​The App State End Zone Team Store is an Implementation of a design from a prior completed Advanced Planning study for an athletic retail store as a satellite of the main bookstore to be located in Kidd Brewer Stadium.  The facility would be dual purposed, as an athletic retail store and Game Day Ticket sales.  The addition of game day ticket sales required a transformation of the space with mobile retail fixtures and a preplanned and manageable way to relocate fixtures to create an alternate Game Day layout to the store.  Introduction of a National Retail Partner to the project by the University required direct coordination by LAMBERT to incorporate their design elements and branded retail fixtures into the design in conjunction with the general retail fixtures proposed for the project. Interior finish selections, retail fixture selection and specification, specialty ceiling elements and lighting as well as branding design recommendations were implemented.